Jim Trueblood doesn't just run a brokerage—he runs the largest Zillow and Realtor.com partner in Indiana, and he's just getting started. In this episode, James and Keith dig into how Jim scaled from solo agent to leading 225 agents across Indiana and Kentucky, with $750M in production and a bold approach to growth.

From tech stack precision to lead gen discipline, Jim shares what it really takes to scale in today's market. You'll hear how he:

Bought all the leads (and maxed every contract)
Held on through sleepless nights and startup chaos
Uses physical offices as brand statements
Sets clear standards for agent performance
Audits lead ROI like a boss

It's honest, tactical, and full of sharp Midwest wisdom for anyone who wants to grow without apology.

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