225 - Blindsight and Neuromarketing
You Are Not So Smart
00:00
A Guorilla Playing the Drums
A skittles ad with a gorilla playing the drums is an example of how you can grab people's attention these ways, drop anchors and all sorts of stuff. The science of what ultimately led to a cadbury gorilla, i think it's pretty fastening. So edodgon e stuff, these are things that are just go oriental, to come from within,. And there's a pretty good understanding now of what typically drives exogenous attention.
Transcript
Play full episode
