A Guorilla Playing the Drums

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A skittles ad with a gorilla playing the drums is an example of how you can grab people's attention these ways, drop anchors and all sorts of stuff. The science of what ultimately led to a cadbury gorilla, i think it's pretty fastening. So edodgon e stuff, these are things that are just go oriental, to come from within,. And there's a pretty good understanding now of what typically drives exogenous attention.

In this episode, neuromarketing experts Prince Ghuman and Matt Johnson discuss the many strange examples from their book, Blindsight, in an effort to make us all smarter consumers, empowered to make better decisions after touring a showcase of all the less-obvious ways marketing, advertising, venues, restaurants, shopping malls, casinos, social media companies, and more, knowingly use neuroscience and psychology to affect our behavior.

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