Cracker Barrel's Brand Dilemma and Lessons from Belfast

This chapter explores the backlash Cracker Barrel faced after changing its branding, highlighting the emotional connections customers have with legacy logos. It contrasts this with a visit to Belfast, where American tourists reflect on the historical sectarian conflict and its parallels to current polarization in the U.S., emphasizing the need for dialogue and reconciliation. Through personal stories of healing from both contexts, the chapter underscores the importance of understanding and building bridges in divided communities.