3min chapter

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Dr. Noam Sobel: How Smells Influence Our Hormones, Health & Behavior

Huberman Lab

CHAPTER

The Bruce Effect: A Remarkable Effect

The fulmoronasal organ is a small pit in the nasal passage of most terrestrial mammals. It processes odorants that are sometimes referred to as ferromones. The bruce effect was discovered by Margaret Bruce in 1959. When you expose a pregnant mouse at an early critical stage of the pregnancy, she will abort it.

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