Building High-Growth Products with Jobs-to-be-Done
The Product Podcast
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Do Customers Know What They Want?
Customers will tell you, if you ask them about this need, they'll tell you if it's important. We found that 91% of them thought that reducing the time it takes to determine the optimal sequence to make plan stops was important. The only way we get after that is to find an opportunity to build something really cheap. That gets one or two needs done. Think about Google Docs. People were over-served with Excel. It's got millions and millions of features. But it wasn't very good at collaborating.
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