The Strategy Challenge: How to Create and Capture New Competitive Positions

The strategist challenge is what we call the idea that valuable competitive positions emerge out of the intersection of first your mission and values as an organization. The key for most companies is maybe having a little humility, a little understanding about where is the market opportunity going. How can you uniquely play in that evolving market space? What capabilities do you bring? And maybe how do you have to evolve your capabilities to beat that emerging need?"