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#93: Jen Hatmaker and Heather Adams—Do This to Always Stay On-Brand with Your Messaging

Marketing Made Simple

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How to Hire a Publicist for Your Business

The more I can spoon feed these influencers in the media, the better it helps them to do their job well. It's just like I tell Jen when she goes on and does an interview, you are there to make that host look good. This is not your show. They're the one with all the relational equity with that audience. When you make them look good, you win with them and they want to have you back. And so we have developed so much, not just credibility, but history with different outlets at this point.

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