4min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

What Will Shoppers Be BUYING in 2023? Sarah Levinger

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

What's the Best Ad You've Ever Seen?

Sarah: I think the augmentation is absolutely there. It's been one of the most transformative pieces of technology I've played around with and couldn't quite some time and it's pretty incredible. We're actually trying to play around with it right now in terms of. We're doing some sort of little chat bot slash AI ads where you can create headlines copy. Ash: The best ad I have ever seen was such a random one but I saw it come up like over and over andover and over and over, so weird. Sarah: Dr. Squatch advert for soap? Amazing. You don't buy right away. Now like okay this is an option for soap that I could buy

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