The Model Works: Reflections of a Plumbing Business Buyer
Acquiring Minds
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The Challenges of Customer Expectations
This chapter discusses the challenges faced by a plumbing business while dealing with customers who underestimate the extent of their plumbing issues. It explores the emotions and expectations of customers when inviting technicians into their homes. The chapter also highlights the impact of customer reviews on business owners and provides examples of contrasting reviews for the same service.
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