The Business Challenges of Twitter and Potential Solutions

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Ben Mezrich, author of Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History, returns to The Realignment. Marshall and Ben discuss Elon Musk's prospects for turning X (formerly Twitter) into not only a fundamentally sound business, but also the biggest global platform for speech, whether a profit-driven company can ever achieve free speech goals, post-acquisition successes, failures, and missed opportunities, and whether the platform can ever build the requisite subscriber base to escape its dependence on advertisers.