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Fans, Collectors and Gamblers: The Consumer Behaviors of Pop Mart (217)

The Tech Strategy Podcast

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The Success Journey of Pop Mart and Its Iconic Characters

This chapter explores Pop Mart's innovative strategy in the collectible toy industry, beginning with the introduction of the iconic character Molly in 2015. It examines the company's rapid growth and its ability to adapt to changing consumer preferences, positioning itself as a major contender in the market.

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