Is ESPN's streaming strategy baffling? The future of sports media is The Main Event
Marchand Sports Media
Towards a Centralized Sports Hub: ESPN's Streaming and Betting Strategy
This chapter explores the necessity for ESPN to create a centralized sports hub that integrates sports betting, potentially partnering with popular platforms like DraftKings and FanDuel. It also critiques ESPN's existing betting offerings, highlighting the need for improvement to compete effectively in the market.
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