9. All You Need Is Nudge
The Freakonomics Radio Book Club
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The Lobby Is Better Than the Regulators
The lobby is better than the regulators. The synic in you is right. And even a little bit of monop power goes a long way on a busy road. If the gas station on the other side of the street is ten cents cheaper, how much out of your way oure willing to go? We have proposals along the lines of smart disclosure which would allow you to shop more intelligently. That's the way to fix that.
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