Eight Things New Strategists Will Know Once They’re Old Strategists
Sweathead, A Strategy Podcast
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Questions Matter More Than Answers
Advertising strategy is a creative act. Ideas are infinite, like we will never stop having ideas and squeezing things together in ways that haven't been done before creates an idea or leads to an idea. You can't get an idea right or wrong. And i think it's so important to point this out because we don't often talk about in public. Even if the public is a small public, such as your strategy team or your agency,. We don't often, often admit that so much of our work is being confused and not yous.
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