122. The New Rulebook for B2B Engagement
B2B Mentors
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Building Community Connections in B2B Marketing
This chapter features a guest sharing their journey from political activism to a career in marketing, highlighting the importance of community engagement. It emphasizes the need for authenticity and meaningful interactions over traditional sales approaches in B2B marketing. The discussion advocates for collaboration between marketing and sales teams to foster trust and achieve successful outcomes in a data-driven landscape.
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