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Athletes Authority ON AIR | Ep. 65 - Behind The Business w/ Karl Goodman - Where's Wally?

Athletes Authority ON AIR

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Getting Clear on What the Real Outcome Is

The first two weeks it is about losing weight and then quickly you find out what the root of the cause really is. Losing weight is nowhere near as valuable as her feeling loved, valued and respected by her partner. You may pay a hundred bucks a week for losing weight, but what would you pay to be loved, respected and valued by a partner? Way more than that. It's unlikely order of achievement. If you can get super clear on the outcome and you can always guarantee they'll get there, the world's your oyster. Now you have a great product or someone saying, I'll you and I'll you. Well, I guess that's the end of that one

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