How to Use Media to Build Authority and Trust

Andy Cevallos: There are certain mediums that have almost no effect. He says you could be on national radio, but it's just like a trickle. But if you're mentioned in an email newsletter? That can lead to 20 conversions or 10 new clients and 20 investors. "I think there can be over emphasis on TV," he says of some people who only care about CNBC.