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Join me Nik (https://x.com/CoFoundersNik) as I sit down with Jas Singh (https://x.com/CreatingJas), to discuss his journey into local newsletters and how he grew his to 50,000 subscribers in just six months. Jas shares how he transitioned from an AI newsletter to a local newsletter focused on the city of Winnipeg, and how he leveraged his past experience in building a following of 35,000 followers to create a thriving community-based platform. He also explains why he chose to focus on local news, events and community initiatives instead of crime and politics.
In this episode, we explore the reasons why newsletters are becoming increasingly popular, focusing on how they allow creators to own the relationship with their audience, bypassing the limitations of social media algorithms. Jas also shares his strategies for content curation, using AI tools like ChatGPT to tailor his writing style, and his approach to ad sales, including how he prices ads for local businesses, and how he has scaled his business to 50,000 subscribers in 6 months.
Questions this Episode Answers:
- Why did Jas decide to switch from an AI-focused newsletter to a local newsletter?
- How did Jas grow his local newsletter audience to 50,000 subscribers in just 6 months?
- How does Jas use AI in his newsletter creation process, and what aspects of the newsletter are curated manually?
- What are the most effective strategies for acquiring subscribers, and how does Jas approach paid advertising on Facebook?
- How does Jas monetize his newsletter, and what are some of the key selling points for advertisers?
- What are the key elements of a local newsletter that make it a viable side hustle?
Enjoy the conversation!
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This week we covered:
00:00 Introduction
00:45 Newsletter Journey and Growth
02:53 Understanding the Value of Newsletters
03:40 Local vs. Traditional Newsletters
04:40 Content and Structure of the Newsletter
06:14 Choosing the Right Newsletter Focus
10:03 Frequency and Content Management
14:55 Using AI and Manual Processes
20:01 Growing the Subscriber Base
22:52 Subscriber Acquisition Costs
23:56 Effective Ad Strategies
24:58 Subscriber Retention Insights
25:34 Exploring Acquisition Channels
30:23 Monetization Strategies
39:35 Revenue and Costs Breakdown
41:17 The Side Hustle Potential
42:54 Final Thoughts and Contact Info
