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David Garfinkel

Geniuses Of Copywriting

CHAPTER

What Should a Person Folk Enter?

It seems like it should be so easy, but its o thing like tha so besy. Your your stories and your bullets. Bullets make a difference. I i remember david doyc once told me he rewrites his bullets four times, four times. Eyone, every one. At seven s, the people rasi, yes, yes. Ah, but he's good, you know, he's amazing. Maybe he's better than ben savanga, but maybe just didn't want to mess with him. He also had seven controls going for boardroom,. which was the time, maybe the biggest or certainly one of the biggest mailers simultaneously.

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