Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)  cover image

Krista Williams & Lindsey Simcik: When Friendship Is a Business Superpower | Entrepreneurship | E353

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

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Understanding Consumer Motivation and Business Solutions

This chapter explores how consumer purchasing decisions are influenced by the psychological need to enhance personal status. The speakers also discuss platforms like Built and Shopify that assist in managing rentals and e-commerce for better profitability.

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