Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond cover image

Jack White

Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond

CHAPTER

The Three Colours

When did you decide to start the label? That was sort of an accident. We were getting like this bidding war had started with the band, probably because we stupidly didn't take the first offers that came to us. And now every, all my solo albums are all blue, white and black  and a, you know, white's all colors, and black is the absence of color. So you really is only one color for each of these things, red or blue, yellow. E third, man, when did you decided to start the Label? That wassort of an accidents. When our manager, eand montone had gotten us, we were getting likethis bidding

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