Neha Ahuja on What India Listened to in 2022
The Filter Koffee Podcast
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How to Decode the Podcasting Trend
Karthik: We've seen a 100% growth in the overall consumption of podcasts on our app, which is great. While music is being consumed a little bit more by the younger audience, the Gen Z's, what we see is that the podcasts are actually being consumed more by the 25 plus. So they are resorting to audio now for, you know, sort of as spending time. The other thing that we see on the app is that it's actually knowledge and learning and then spirituality and devotional, which is also sort of a huge genre.
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