Is There a Catch Up With Online Advertising?

People are where the eyeballs actually are and in the other piece what's going to make that even more powerful as you see that catch up is that thirty percent if you look at younger people they spend more than thirty percent. So just in the online advertising sector alone that it seems like there's going to be a lot of cool companies created trying to figure help Madison Avenue bridge that gap between the ad dollars that aren't being spent and where all the eyeballs are.