Exploring Bourbon's Communal Culture and Marketing Strategy

We're back with Bourbon Community Roundtable #94 and this one takes a single subject but it spins off into another. 2024 has seen the decline in whiskey sales and 2025 forecasts don't look much better. So have we finally eclipsed the peak of bourbon? A few years ago, there was a flourishing secondary market, droves of new people getting into the hobby, more options on the shelf, and massive expansions from all the big player. We've talked about this being a side-effect of the COVID boom but we also saw american whiskey get into more gimmicks and inflated prices. But we all still need the category to grow, so what's it going to take to reinvigorate more people to get into bourbon?

Show Notes:

• Above the Char with Fred Minnick (@fredminnick) talks about documentaries on other spirits.
• Have we eclipsed the bourbon peak?
• What can be done to make it just as popular again?
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• Support this podcast on Patreon

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