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Episode 1 - How To Make Paid Social Ads Work for B2B SaaS with James Winter from Brandfolder

SaaS Marketing Superstars

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How Much Is Outsourced for in-House Marketing?

The marketing team here is gold around qualified pipeline for the sales to be. We don't really track leads like we do, obviously, as a leading indicator and just to have visibility into the full funnel. I think it works OK to outsource it, but I would say the preferences is keeping it in house because they were in the product and the customer over time. And it's also a good feeder for your lower level.

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