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16min chapter
John Collins (Part 1): Intercom, Ramp and falling in love with the customer
Content, Briefly
Evolving Content Strategy: From Creation to Connection
This chapter explores the transformation of a company's content strategy, emphasizing the shift from content creation to facilitating expert insights for startup founders. It highlights the importance of authentic contributions and high-quality materials that stand out in a saturated market. Additionally, the discussion delves into understanding customer needs, the role of company culture in content production, and the challenges of maintaining brand integrity throughout the logistics of content distribution.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode