Innovation and Resilience in Business

This chapter explores the pivotal role of innovation in a company's survival, featuring a speaker who has never tried their own nut-based products due to a peanut allergy. It recounts the journey through challenges like near bankruptcy during the COVID-19 pandemic, illustrating resilience through creative pivots and the importance of building strong relationships with investors. The discussion also emphasizes the complexities of growth and the strategic planning required to thrive in a competitive food and beverage market.