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419 Belonging to the Brand by Mark Schaefer

The Marketing Book Podcast

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Introduction

Mark Schafer, author of Belonging to the Brand, talks about why community is the last great marketing strategy. The Marketing Book Podcast has been named as one of the top marketing podcasts by Forbes and LinkedIn. This episode is sponsored by Marketing Architects - creators of the all-inclusive TV advertising concept that's so revolutionary, they wrote a book about it.

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