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BDTP. SEO for B2B SaaS with Pawel Grabowski
UI Breakfast: UI/UX Design and Product Strategy
What Is the Difference Between Informational and Commercial Keywords?
informational and transactional keywords attract two different types of customers or visitors. The most important thing when you do keyword research is to, first of all, understand topics your audience is looking for. And it's important to first understand what the topics are, rather than jumping straightway into researching cures. A again, common, a common mistake here is also to look at your competitors keywards. But you can never be sure if that keward is driving any meaningful results for the customer they may have, or for their competitor.
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