Kantar BrandZ Insights from Brand Builders 2024: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev
Future Proof
Strategies for Identifying New Spaces for Brand Growth through Consumer Insights
Exploring the company's approach to identifying new opportunities for brand growth by monitoring changing consumer needs, collecting and analyzing data, building empathy through human interactions, and personalizing interactions through a direct-to-consumer platform.
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