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How Do You Measure Something Like This?
Big data plays a role, but even more, big compute writes of the ability to apply essentially infinite computing processing power. This is what my company does now, is a tries to do this sort of fundamental research on narratives and its brute force network computation that's made possible to day. And we construct libraries of n graham's letter n dash graham, which are units of grammatical meaning that we ascribe to different story arks. It's exactly the same methodology as you'd used to explain the spread of a virus.