Introduction

'Motivation is what drives your choice of what to do, and also how hard you try and how long you keep trying for.'

With a wealth of experience in coaching and training leaders from top multinational companies like Airbus, Google, and Audi, Catherine Stothart has developed a deep understanding of what motivates individuals and teams. Understanding these needs can help managers create the right conditions for motivation and engagement within their teams.

We also discuss the importance of aligning communication styles with individual preferences, as it plays a crucial role in building rapport, trust, and uncovering what truly motivates team members, and how so much of writing is actually about talking.