83. Onchain media w/ Steph Alinsug (CRYPTOHUN3Y)
On The Other Side
00:00
The Evolution of Co-Creation in the Age of Glossier
I love how cults just like keeps finding its way back in. Glossier boy brow was the first thing that I bought, and anytime I'd be with friends and I'd pull it out, it was like a conversation piece. Haley Bieber's road, um, lip peptide treatment is another example. Femail: How do you think about co creation in the context of building brands that people love or building cults? Kiki Kiki World are working on this sort of next iteration of what co-creative beauty products could look like. But pulling it out of beauty and just thinking about brands in general.
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