"It is really, really impressive. I'm super glad we came here to do this today," says Co-founder and CEO of Hamilton quilt company Janina Kuznetsov. "So much of the merchandising and the advertising and marketing that happens around this is like so much of the town exists for the tech benefit of it." She adds: "I mean, it's content commerce and community, right? And the community piece we, you know, it could be a Facebook group".

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