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The Halo Effect
The famous experiment on the halo effect comes from tim wilson and richard nisbit back in 19 77. They had people watch of video in which a professor with a foreign accent, i'm not sure what his accent, was talking. When they were asked about his accent in the likable condition, they did like his accent. But they didn't realize that this had happened at all. The subject just looked inwards and said, that's a bunch of hooee.