4min chapter

eCommerce Fuel cover image

Creating America’s Next Big Candy Brand with Isaac Medeiros of Kanpai Foods

eCommerce Fuel

CHAPTER

Strategic Retail Growth

This chapter explores the long-term strategy of a brand focused on retail-centric sales and the challenges of rapid team expansion in manufacturing. It highlights the value of leveraging past successes, effective marketing, and the balance between profitability and reinvesting for future growth.

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