4min chapter

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A Personal Perspective on Competing Against Luck with Clayton Christensen

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CHAPTER

Introduction

Professor Clay Christensen has written several influential business books, including the innovator's dilemma. His new book Competing Against Luck argues that understanding customer's motivations can help managers take the guesswork out of innovation. Professor Christensen talks to Dan Morrell about his theory and how it affects not only how he thinks about business, but how he thinking about his family.

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