120 - Switching from Sales-Led to Product-Led Growth | Dave Rigotti
GTM Live
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Product Let
product led companies are going for a land grab. They're trying to spend money to market, grow the usur base and word of mouth will happen after that. When you move it to cak for a two thousand dollar a c v product let offering, it just doesn't make sense. Theat wil just want to buy, and you're just adding friction to the deal.
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