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🐶 Maev - Raw dog food for wellness
🔗 https://www.meetmaev.com/
This episode of Tomorrow Brand features Katie Spies, Founder and CEO of of Maev, and Michael Campi, SVP Marketing at Maev, who discuss their journey in building the successful direct-to-consumer pet food brand. They highlight the challenges of competing against established brands, the importance of customer feedback and loyalty, and the strategies they have implemented to build a unique and distinctive brand of tomorrow.
🐶 Katie Spies started Maev after personally experiencing the difficulty of finding healthy and convenient food for her dog.
💻 Maev leverages the power of digital channels to connect directly with customers and gain valuable feedback.
🤝 Building a strong brand book to align the entire team around a shared vision and values is crucial.
📈 Maev’s focus on delivering what they promise and providing exceptional customer service has driven high loyalty and referral rates.
🧠 Michael Campi encourages brands to “add butter” – to be bold and unique in their approach to stand out in a crowded market.
0:00 - Intro
1:34 - Inspiration behind Maev
4:33 - Low transparency and quality in processed pet food
10:25 - Competing against larger brands in the pet food market
12:12 - Direct consumer feedback to shape product development
17:31 - Building customer loyalty through subscription models
20:30 - Meeting consumer needs in a non-intimidating way
23:08 - Retaining subscribers in a competitive market
25:21 - Continuous improvement in business practices
25:43 - Misconceptions about the company's mission and challenges faced
27:01 - Sourcing high-quality, human-grade ingredients
30:17 - Delivering on promises
31:08 - Understanding customer needs and adapting to market changes
39:14 - Customer service and community engagement for success
45:12 - Be skeptical of conventional advice when building a business
48:36 - Distinguishing the brand from competitors in the pet food industry
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Ron Shah - https://x.com/obviceo
Katie Spies - / katie-spies
Michael Campi - / michaelcampi
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