4min chapter

Ecommerce Playbook: Numbers, Struggles & Growth cover image

The Truth About Incrementality: Are You Measuring Your Ads Wrong?

Ecommerce Playbook: Numbers, Struggles & Growth

CHAPTER

Emerging Trends in Ad Creativity and Effective Testing Strategies

This chapter explores the 'Motions Creative Trends 2025' report, unveiling seven pivotal trends that will influence ad creativity. It stresses the value of authentic content, nostalgia, and AI, while underlining the necessity for thorough testing and ongoing research to improve advertising efficacy.

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