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CM 249: Daniel Simons on How to Avoid Being Fooled

Curious Minds at Work

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The Influence of Familiarity on Trust and Decision-Making

This chapter explores how familiarity can affect our trust in information, people, and brands. It discusses the reliance on familiarity as a cue for truth and the potential pitfalls of using it to judge unfamiliar things. The chapter also provides strategies for being more critical in our thinking and overcoming the bias of familiarity.

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