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Conducting user research at scale - Kenton Hansen

The Product Experience

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How Do You Put Qualitative and Quantitative Results Together?

It really depends on the state of that particular product, or that particular even feature. I think that qualitative and quantitative has to be a together,. You can't approach one without the other. The methods are very similar to probably what any high functioning product organization is doing. We talk to users. We reach out to them in schedule conversations with them. And then we'll take those a subsets, the the cohorts that we find in there, and ask the questions that we're asking forThose n p s core is a very portant tool that we use, and we measure it regularly  in order to determine how well are we doing.

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