2min chapter

HBR IdeaCast cover image

4 Business Ideas That Changed the World: Disruptive Innovation

HBR IdeaCast

CHAPTER

The Theory of Disruption Brings Companies Down

Can the theory of disruption be blamed for business failure? Can we say it's brought down some companies, some firms? I don't know that the theory's done that. It is possible to have badly managed firms in just about any circumstance. What brings companies down is a failure to adequately balance today's investments versus tomorrow's. An unwillingness to make financial and personnel commitments to little new things.

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