Startup masterclass - how Seedlip went from idea to Diageo exit in 3.5 years - Ben Branson
Uncensored CMO
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Crafting a New Wave in Non-Alcoholic Beverages
This chapter chronicles the speaker's transformation from a design agency to creating high-quality non-alcoholic drinks, driven by a quest for better mocktail experiences. It examines the cultural dynamics and stigmas surrounding non-alcoholic beverages, while celebrating the innovative potential of smaller brands in a traditionally alcohol-driven market. Additionally, it highlights the challenges faced in branding and consumer perception, advocating for education around sophisticated non-alcoholic options.
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