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2min chapter
The Daily: The Relationship Between Where People Spend Their Media Time and The Ad Dollars That are Trying to Reach Them | Aug 29, 2024
Behind the Numbers: an EMARKETER Podcast
Disparities Between Media Time and Advertising Spend in Streaming Services
This chapter examines the vast difference between consumer engagement with subscription-based streaming services and the low advertising budgets allocated to these platforms. It highlights the challenges faced by platforms like Netflix in addressing this disparity and the implications for advertisers in the digital media landscape.
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