Bob Moesta Helps Innovators and Entrepreneur With Learning To Build
The Sales Podcast With Wes Schaeffer, The Sales Whisperer®
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Why Now Is Equally Important to Who?
Most people think about the total addressable market as how many people out there can I sell to? And what they don't realize is that 18 million small businesses are struggling. So of the 18 million, how many are struggling with this or struggling with that? It's who, when, where, and why. Those are the that defines a market.
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