Is Your Organic Traffic Lifting the Numbers?

I know that a lot of your growth did come. from new content, but I'm always curious for an older site that has so much history, how effective article updating can probably be. Yeah, it's very effective. Editing content has worked. And I've seen a nice lift on that. We would look at can the article be monetized better? Are we missing affiliate links? Do we need to add a button in the introduction that says, hey, go try out this product or add something in the sidebar? So we'd look at that as well.