AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Rise of Subscription Boxes and Kiwico's Unique Offerings
This chapter discusses the rise and challenges of subscription boxes, particularly in the context of the success of Kiwico. It highlights the competition and fluctuating valuations of other subscription box brands like Birchbox, Barkbox, and Blue Apron. The chapter also delves into Kiwico's unique offering of hands-on activities for kids and how it was founded by Sandra Olin, who wanted more tactile and educational toys for her own children.