3min chapter

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The role of storytelling in product marketing | Danny Peavey, Story Sells

Product Marketing Life

CHAPTER

Interviews and Interviews Are Better Than Business Books, Right?

I think interviews and biographies are better than business books, right? Because you're understanding why somebody made the decision. David Letterman's show on Netflix is a great example of like a long form interview. And then if you want, what are some quick short interviews? Like, just watch late night television.

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