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The Problem With Niche Neo Banking
It's kind of like inserting banking as a service and embedded finance into existing communities rather than trying to like form new communities. And I think that's kind of an interesting distinction between this sort of niche neo banking play built around communities, which candidly has not worked maybe as well as you might have wanted. One hypothesis maybe for why it hasn't is really hard tapping into existing communities where there already are these like strong bonds,. You're just adding banking into them might be a different way of tackling that same problem.